Overview
Organised by RAW Moves, RawGround (RG): 2 Films, 1 Conversation is a hybrid, cross-cultural event featuring local and international artists who blend movement, performance art, and cinematic storytelling. The event explores the dynamic interplay between two films created from a single concept, pushing boundaries through curated workshops and experiential learning. The objective was to build a dynamic digital platform that serves as a permanent hub for the event's yearly iterations. The platform needed to seamlessly house current programming, past archival footage, and event details, while fostering regional and global artistic exchange.
Organised by RAW Moves, RawGround (RG): 2 Films, 1 Conversation is a hybrid, cross-cultural event featuring local and international artists who blend movement, performance art, and cinematic storytelling. The event explores the dynamic interplay between two films created from a single concept, pushing boundaries through curated workshops and experiential learning. The objective was to build a dynamic digital platform that serves as a permanent hub for the event's yearly iterations. The platform needed to seamlessly house current programming, past archival footage, and event details, while fostering regional and global artistic exchange.
My Role
As the End-to-End Web Designer and Developer, I took the project from initial concept to live launch, building a functional, future-proof digital ecosystem:
UX/UI Design & Prototyping: Structured the user journey by creating intuitive wireframes and page layouts, ensuring a seamless flow between public event information and gated digital content.
Information Architecture & Content Modelling: Designed a flexible database schema and content model to handle variable media types (video, text, imagery). This strategic structure bridges current programming with expanding historical archives, allowing the site to scale effortlessly year over year.
CMS Architecture & Editor UX: Built a responsive website equipped with a robust, custom Content Management System (CMS). I tailored the backend editor interface to minimise input errors, allowing non-technical stakeholders to autonomously update artist profiles, event schedules, and ticketing links while keeping the frontend design perfectly intact.
Gated Content & Integrations: Developed a secure, locked digital event page to host the films for ticket holders. I also integrated MailChimp to automate audience data capture and streamline marketing updates.
Deployment & Quality Assurance: Managed the full development lifecycle, progressing from wireframes to a staging site for rigorous testing, before successfully publishing the live platform.
As the End-to-End Web Designer and Developer, I took the project from initial concept to live launch, building a functional, future-proof digital ecosystem:
UX/UI Design & Prototyping: Structured the user journey by creating intuitive wireframes and page layouts, ensuring a seamless flow between public event information and gated digital content.
Information Architecture & Content Modelling: Designed a flexible database schema and content model to handle variable media types (video, text, imagery). This strategic structure bridges current programming with expanding historical archives, allowing the site to scale effortlessly year over year.
CMS Architecture & Editor UX: Built a responsive website equipped with a robust, custom Content Management System (CMS). I tailored the backend editor interface to minimise input errors, allowing non-technical stakeholders to autonomously update artist profiles, event schedules, and ticketing links while keeping the frontend design perfectly intact.
Gated Content & Integrations: Developed a secure, locked digital event page to host the films for ticket holders. I also integrated MailChimp to automate audience data capture and streamline marketing updates.
Deployment & Quality Assurance: Managed the full development lifecycle, progressing from wireframes to a staging site for rigorous testing, before successfully publishing the live platform.
Impact
1 Scalable Event Platform • 1 Custom CMS Architecture • MailChimp Marketing Integration
Features: Gated film screening room, scalable archive databases, and an optimised backend client editor.
Outcome: Delivered a future-proof, client-manageable web ecosystem that supports the event's annual expansion.
1 Scalable Event Platform • 1 Custom CMS Architecture • MailChimp Marketing Integration
Features: Gated film screening room, scalable archive databases, and an optimised backend client editor.
Outcome: Delivered a future-proof, client-manageable web ecosystem that supports the event's annual expansion.